Timeline of MsOS
1918 - Mary Parker Follett publishes "The New State", which talks of the holistic nature of community, "win-win" relationships, and "Transformational Leadership"
1970 - Milton Friedman publishes an article in The New York Times Magazine titled “The Social Responsibility of Business is to Increase its Profits”
“In a free-enterprise, private-property system, a corporate executive is an employee of the owners of the business. He has direct responsibility to his employers. That responsibility is to conduct the business in accordance with their desires, which generally will be to make as much money as possible while conforming to the basic rules of the society, both those embodied in law and those embodied in ethical custom.”
1984 - Ed Freeman publishes the book "Strategic Management: A Stakeholder Approach"
“The idea that business is about maximizing profits for shareholders is outdated and doesn’t work very well, as the recent global financial crisis has taught us. The 21st Century is one of “Managing for Stakeholders.” The task of executives is to create as much value as possible for stakeholders without resorting to tradeoffs. Great companies endure because they manage to get stakeholder interests aligned in the same direction.”
1993 - Peter Drucker publishes "Managing for the Future"
Drucker claims that maximizing the wealth-producing capacity of the enterprise is the objective on which all constituencies depend for the satisfaction of their expectations, whether shareholders, customers or employees
2006 - The Concinnity Group was formed to explore a research process to identify companies that we believe follow a Multi-stakeholder Operating System (MsOS) and to evolve this research into an investment process.
2007 - Rajendra S. Sisodia, Jagdish N. Sheth and David Wolfe publish "Firms of Endearment: How World-Class Companies Profit from Passion and Purpose"
2013 - Rajendra S. Sisodia and John Mackey publish "Conscious Capitalism: Liberating the Heroic Spirit of Business"
2014 - Second edition of Firms of Endearment is published