ESG/SRI Demand

The demand for Environmental, Social, and Governance (ESG) investing or Socially Responsible Investing (SRI) has been growing.  But what is the actual size of the market for ESG/SRI investments?

The chart below is from the US Sustainable Investment Forum (US SIF).  It is one of the most quoted sources to track the demand of ESG/SRI investments. 


We believe this chart, though correct with respect to growth, is inflated in the sense that any assets with any type of ESG/SRI overlay (as determined by the company) are considered ESG assets. 

Another widely quoted source for ESG/SRI investment growth is the Assets Under Management AUMs for all companies who are signatories of the United Nations Principles of Responsible Investing (UNPRI).


Again, while we acknowledge the growth of ESG/SRI investments, we believe the AUM totals inflate the actual market for ESG/SRI investments.

Concinnity believes that the Bloomberg Intelligence report regarding ESG AUMs is the most reflective of the actual ESG Investment market


Bloomberg Intelligence compiles a chart of ESG AUMs based on ETFs, mutual funds, and SMAs that have various ESG/SRI key phrases and words in their fund title or description.  These funds are specifically describing and marketing themselves as ESG /SRI funds.  The scope of this Bloomberg Intelligence data consist only of funds on Bloomberg,

The future demand for ESG/SRI investments also looks promising.  Surveys show that the demographic groups that are controlling more and more of the purse strings are the groups most interested in ESG/SRI.  As the large wealth transfer from Baby Boomers to Millenials begins, ESG investments are poised to benefit significantly.


The graphs below are from a 2016 US Trust survey.  The graphs show that interest in Social Impact Investments has increased over the last three years, and is largest in the following groups:

  • Millennials

  • Gen X

  • Females

  • Ultra High Net Worth Individuals